Welcome to @Home with… this is the spot to check out every week as we’ve been highlighting community members and staff associated with Midtown’s Detroit Center for Design + Technology. Today we’re talking with Bulgarian Designer and Lawrence Technological University student Gergana Gocheva.
@Home with Gergana Gochev
Bulgarian Designer Gergana Gocheva. She specializes in brand building and visual identity development. While she works in advertising, Gocheva says she’s most passionate about beautiful typography and publication design. That’s what led her to S. Ayers Art where she creates print pieces that highlight the work of local Detroit artists. We caught up with her @ Home and here’s what we found out:
DCDT: Where are working from these days?
GG: “Weather-permitting, I am trying to spend as much time as possible outside either in my backyard or front porch. Unfortunately, it’s been raining lately so most of my days are spent isolating myself in the attic, haha! I have created a nice working area for myself which is quiet and open enough to allow my creativity to flow as normally as possible. Having a big open area to myself allowed me to create a small workshop area where I can still experiment with new book binding techniques even without an immediate access to a printer.”
DCDT: What’s the best part about working from home? The hardest?
GG: “Honestly, that I can wake up 10 minutes before I start work! Before we transitioned into working from home I was spending 2-3 hours a day commuting between my home, university in Southfield, our Detroit campus, and my two jobs. I had never realized how much time I am spending on the road that now I can put towards my work! I like staying at home so for me it hasn’t been as rough as I know it is for many other people. In this regard, I feel blessed. The hardest part is because my bed is so close to ‘my work’ there are some days that are hard to get into a work-mode since it just feels like I’m doing work during the weekend, and not, in fact, on a Tuesday! I’m glad that I have very few of those days, thankfully.”
DCDT: What digital platforms are you using most at this time?
GG: “Zoom is my platform of choice for video calls. It’s easy to navigate, most people use it - and it has some fun perks like the digital backgrounds which used to bring a breath of fresh air to all of my business meetings when quarantine started. I also use Slack and Microsoft teams to communicate with my teachers post-graduation, my studio work, and my coworkers.”
DCDT: What’s your favorite option for delivery or carry-out?
GG: “I’m trying to support local businesses as best as I can during these tough times. I absolutely love Cariera’s, which is a family-owned Italian restaurant in Dearborn Heights with an exquisite menu! They have been my go-to carry-out place ever since I moved to Detroit.”
DCDT: How are you spending extra time?
GG: “I wish I could say I was binge watching Netflix during any free minute I’ve had but I’m yet to find a free minute in two months into quarantine! I have been using my free time to refresh my art history knowledge because I’m trying to make my way into the fine-art world in addition to advertising. This has been my dream for after I finish college. I’m also trying to spend time working on developing a business plan for my start-up company which I’m hoping to launch in the near future!
“Relaxing in a passive way has always been problematic for me because my anxiety tends to creep in and usually does more damage than it helps. I like spending my free time working on my side projects and I have found this to be a lot more successful way to de-stress and recharge my energy.”
Would you like to be featured in a future @Home with… interview? Just drop a line to firstname.lastname@example.org and we’ll reach out with questions, request a photo and add you to our growing list of Detroit entrepreneurs, designers, architects and artists. Stay safe. Stay @ Home with us.
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